So, 2009 is over and a new decade is finally upon us, but what will 2010 mean for corporate video production and online video marketing? Well… 2009 was undoubtedly a landmark year and all the signs suggest that it looks set to explode! Here’s why.
Long gone are the days when watching video online was a frustrating, time-consuming and heavily-pixellated experience. Thanks to the ubiquity of the Internet and ever-increasing bandwidths, we are all watching more online video than ever before. YouTube has become the 2nd biggest search engine after Google, Google now incorporates video directly into its search results and websites that don’t contain video are beginning to look positively archaic. As a result, businesses (large and small), charities and public sector organisations in 2009, began to really embrace corporate video production.
In the cluttered, information-overload world of the Internet, they realised that not only does a well-produced short film or video advert have a much better chance of being watched, than long pages of static text ever do of being read, but also that people tend to believe what they can see and hear, far more than what they read. They also understood that video can have an emotional impact with a viewer way beyond that of the written word.
In 2009, even the smallest local businesses started to commission video production companies to produce short promotional films and online adverts. And with more and more online business directories incorporating videos into their listings, corporate video production becoming more accessible, social networking becoming more popular and search engines becoming more sophisticated, there is simply no reason to think that this trend won’t continue apace.
According to the latest research by the American firm Ad-ology, despite the global economic downturn 28% of small business owners in the United States are planning to use more online video advertising to market their companies in 2010 – as well as increase their use of popular social media networks like Facebook, Twitter and LinkedIn. A percentage this high clearly suggests that online video marketing is here to stay and that the reluctance of smaller companies to embrace video marketing technologies is futile. It’s also reflects a renewed sense of optimism amoung small business owners about the general direction of the global economy, combined with the increased affordability and reach of corporate video productions.
However, smart businesses in 2010 won’t just be using video online. The effectiveness, versatility and most importantly the increased accessibility of corporate video production means that more and more businesses will start or continue to use video for an increasingly wide range of applications, from training staff and sales presentations, to recruitment, internal communications, video conferencing, the promotion of CSR credentials and green initiatives, glossy commercials, large company presentations, blogs and customer testimonials. The possibilities are almost endless!
It was not so long ago when corporate video production was frowned upon by many and its efficacy doubted. It has now become one of the most reliable and cost-effective forms of marketing around, and thanks to the continued development and expansion of the Internet, it is quickly becoming a commercial necessity. Organisations and companies (large and small) who are not using it for marketing purposes, will very soon find themselves behind the competition and playing catch up. The future of corporate video production and online video advertising looks very bright indeed!
Christiaan Harden is the Business Development Manager at Spectrecom Corporate Video Production, an award-winning corporate video production company and market leading producers of online corporate video in London, England.
Spectrecom also operates its own white / green screen London television studios for hire and is held up as an example to the industry for its corporate social responsibility. Supportive of local business, charities and running free training courses for the local community, Spectrecom’s environmental policies have been featured by industry body, The International Visual Communications Association (IVCA) in their yearly report.
Christiaan is also the primary author of Spectrecom’s popular corporate video production and video marketing blog and deals with all of Spectrecom’s new business enquiries.
Author: Christiaan Harden
Article Source: EzineArticles.com
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Cheap video production is really a great way to appeal to customers and fans online, really connect with them, and build the trust that leads to an ongoing sales relationship.
You probably know the popular online video sharing sites such as YouTube where videos can receive millions of viewers if they prove to find online popularity by being shared, but viewers on YouTube are often looking for information on many different subjects or topics so by uploading relevant videos you can connect with an audience online.
Also another major advantage of YouTube is that videos can be easily uploaded there and embedded into your website.
If you’re not technically proficient in Video Production you can find an online service that provides such cheap video production so you are able to participate in this new online form of social media and content sharing.
The internet can seem so faceless and anonymous and that’s what troubles a lot of consumers looking for services and products online, or even those building any kind of brand – that’s why utilizing video content can be an effective way of creating the trust that most consumers need to make purchases confidently.
Are your competitors already using online videos, marketing their videos on YouTube and taking advantage of all the benefits of having such videos available online? Then either you have the opportunity to compete on an equal footing or you can bring an element of personalization to your brand that perhaps your competitors have not considered.
You might be surprised how video can create trust and authority when used on an already popular website.
Our company Kurb promotions has used a variety of marketing techniques online for businesses and entertainment brands, from SEO, to advertising, to blogging and social media, but although many of these techniques succeed in bringing traffic to your website, they don’t have the power to appeal to customers and fans in such a way that it gives them the confidence to choose you over other option or competitors.
When you’re on a budget however, it’s not always feasible or viable for your organization to have high production values, but you may as well hire the services of a cheap video production company who are able to produce cheap video presentation and cheap music video production so you are able to participate and be accessed in the field of Online Video Advertising.
Also, when using online video it’s important to remain active, putting out new videos that seek to improve your standard of presentation. You can use animation, effects or flashy editing provided by cheap video production services but often the most important thing is to stay on top of your budget.
That way you can use the benefits of a cheap video production service online to enable you to provide regular videos not just on your YouTube channel, but also on your organizations website also.
So in conclusion having access to cheap video production services gives you the ability to participate in online marketing with a far more engaging tool. With an entertaining or informative video you can turn into profit with customers who are highly engaged.
Angel Smith is director of Kurb Promotions, a New Zealand based company offering comprehensive and affordable marketing services to entertainers and small businesses around the world offering Video Marketing, internet marketing packages, production and Online Video Advertising, design, disc duplication and Colour printing
Author: Angle Smith
Article Source: EzineArticles.com
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Video production nowadays takes place in a specialised way and consumers are just required to fill in their requirements in a form along with the time of completion required. The length of the video which can be anywhere from 5 minutes to 2 hours is also an important factor about which a client needs to inform the video production company. Many types of videos are produced now like infomercials, TV broadcasts, to Electronic press kits and videos to be shown as legal evidences. The cost of a video can vary from 2000 to more than 1,50,000 dollars. A business can get all the other services for its videos like script writing, voice overs and actors. If it has any other requirements like use of a high definition camera, it can also mention them to the company.
Bill Gates once said that a video has a million hits as compared to a picture and so it can create the maximum impression on a person who does not know anything about your company. Importance of online videos is even more in a place like America where so much purchases are made online. Videography is the best way to persuade customers and it is far more powerful than print advertising. In Florida, businesses need to hire a video production company because it can give them can excellent video quality. It is very simple to produce videos with a camcorder and an editing software, but the quality of such videos is markedly different from the commercials aired on TV. The difference between the homemade videos and the ones produced commercially is the cinematography, the latter ones being produced with high quality cameras. Two kinds of videos are getting quite popular now, the ones shot for web and another shot for TV. Lets discuss, how both these videos are prepared.
Online videos do not make use of the most expensive shooting cameras. A simple digital video recorder can be used for preparing high quality videos for online airing. As far as lighting of the room for shooting such videos is concerned, a well-lit room without any special lighting arrangements is sufficient. For sound equipments, a standard microphone is only required.
For making videos for television, thousands of dollars are required to make the right impact with the video. High quality lighting equipments and cameras are used by specialized professionals for video preparation. Several cameramen may be required for shooting such special videos which need several cameras to be used for a single take. Professional actors are needed to act in such videos in a set created with expensive sets and props. Apart from the money required, a television video also requires several days for its preparation. Sometimes, this cost is so high that a 30 second commercial may cost somewhat close to $300, 000.
Most of the times, a video production company can take your business leaps forward with its well produced videos. In Florida, companies producing the best quality videos are charging handsome amounts for them. In fact, they have got the highest demand for their videos. In the video production business, nothing is cheap and a business can only expect the quality that it has paid for. A video production company offers you infomercials which are their main product. Infomercial DVD’s also exist for imparting training to employees by some companies. Advanced audiovisual presentations are also used by companies for imparting lectures or by non-profit organisations to inform people about their services.
Author: Garima Mehta
Article Source: EzineArticles.com
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